Marketing Blitz
"Just address it to 'agent.'"
Most agencies do not post the names of their representatives online. Few of them are published in the Writer's Market. So, that leaves the phone. Alas, my phone research led me to find data that directly contradicts most of what I've read.
Granted, most of the stuff that I've read from the Writer's Digest line of books does not deal with Screenplay Agents. So, if you're going to query publishers, I would still suggest that you make the letters as personal as possible.
In any case, I started getting my first series of rejections today. As I excitedly rifle through all of the SASE's that I always include with my queries, my wife asks, why do you get so excited about rejection letters.
"Simple," I answered, "If you're not getting rejected, you're not trying."
I stand by that. But, I also stand by the numbers. Over seven weeks, at 168 letters to be mailed for each one of seven screenplays, that's 1,176 letters. Of all those, it only takes 1 letter--just 1--to change your life forever.
-Matt
